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"No, I am Google!" - Fraud Update

Kirk Douglas

HERE'S A CLASSIC - following on from our earlier article on UK Search Engine Cowboys, I got a call today from a salesman who announced himself as follows: "Hello - I'm, calling on behalf of Google."

This was a big surprise as, to our knowledge, Google UK never cold calls (it doesn't really need to anyway...)

So we quizzed the salesman: "You are calling from Google?"

He clarified: "I'm calling on behalf of Google - I'm actually calling from a company called name withheld."

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Chances are that many people hearing that someone was calling 'on behalf' of Google would think that the salesman was actually from Google.

If this tactic sounds familiar, it is - the Romans had the same problem, if Hollywood is to be believed - the hard-pressed Roman legionaries, trying to get Spartacus had a terrible time of it - more Spartacuses (Spartacae?) to shake a pilum at than there are Elvises in Las Vegas.

So, watch out - don't be fooled by the SEO Cowboys and keep your sestertii in your pocket!

 

Tags: Google, Optimisation, Search, SEO