Search Engine Optimisation (SEO)
If your customers can't find your website, you may as well not have one.
So, of course, it makes sense to get your website ranking highly on Google, and the process of getting your site high on Google is called 'Search Engine Optimisation' (or SEO for short).
Google owes its incredible success to its consistent ability to put the most useful, relevant websites at the top of the pile.
This means, if you want to get to the top of the pile, you have to create a useful, relevant website. The more useful and relevant, the better.
Armed with that information, you'll know that there IS a formula to success, but it is no secret - there are no short cuts and there is a fair bit of hard work (but maybe not that hard!)
How to create a useful, relevant website
Content is the main thing. If you are the type of person who like to write, you are at an advantage - all you have to do is write about your products and services and put it on your website.
If you keep that up long enough, you'll end up with a large website packed with useful, relevant content about your products and services.
And even if you don't have a fancy site and have not attempted any SEO tips and tricks, you will have a useful and relevant site, which means that Google will like it. It will like it a lot.
Google likes content-rich, relevant, useful websites (of course it does) and, generally speaking, it will rank your site higher if your website is more useful and relevant for your customers than the next guy's site.
How Krann helps
Krann Ltd focuses on content generation to get your website high up on Google. We are experienced copywriters and journalists and use this ability to write about your products and services in a way we hope will interest and excite your customers enough for them to contact you.
Naturally, we do all the other things you've read about - keywords, links etc - but we focus on marketing communications - showing you how to write, writing content for you, building your website into a useful resource for your customers.
Are we any good? We think we are. There are (ligitimate) 'specialist' SEO firms which simply can't match us for our SEO results. Of course, the real test is to ask our clients.